VICO x FJIET FJIEUW

The PRATI Navy and BURANO in Pure White captured by creative agency Fjiet fjiuew in Rome.

Rome maintains an eviable quality of life with its market, piazzas and architectural surprises. Creative content makers Sophia Hylkema and Lorenzo van Galen regularly visit cities accross Europe and visit the neighborhoods less explored of these cities. Neighborhoods such as Pigneto in Rome. Once considered a working class area which many feared frequenting after dark. In recent years Pigneto has turned into an area with a vibrant nightlife and home of the hippest bars and restaurants in town, such as La Santeria (Via de Pigneto, 211). Via Del Pigneto one of Sophia’s favourite streets in Rome is a true example of this transformation.

These neighborhoods form an inspiration for their creative agency Fjiet fjieuw which focuses on creating media content for numerous shops and brands. They encoutered with VICO at Concept27 a Dutch shop and restaurant for which Fjiet fjieuw creates online media content. Fjiet fjieuw found common ground with VICO in where their inspiration is drawn from such as inspiring neighborhoods and the drive to Move Forward and resist the usual.

When in Rome do not forget to get an ice cream at San Cripino (Piazza Della Madallena, 3) in front of the Pantheon and being seduced by the sculptures and fountains this piazza has to offer.